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Integrated Creative Director

Johann Schwella

What I Do

Work

Born a digital native, I've always had a lense on how technology could impact an idea for the better and how it can give the work even more meaning.

Digital, Social & Content

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Vuse x McLaren

Driven By Change

Giving a voice to under-represented creatives.

Vuse x McLaren

Giving a voice to under-represented creatives.

Role: Creative Director

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1000 Women

Cover-up Krissy

Cover-up Krissy, a doll that teaches girls to hide abuse.

1000 Women

Cover-up Krissy, a doll that teaches girls to hide abuse.

Role: Digital Creative Director

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MTN

The official Bozza to the Springboks

The only way to get a nation behind a team again, is to show the world how hard they try.

MTN

The official Bozza to the Springboks

Role: Copywriter, Creative Director

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MTN

MTN - Defbars

A hip-hop track that only the deaf could hear.

MTN

Defbars

Role: Creative Director

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Three Ships

Masters Collection

An online store with a difference: A live-streamed eCommerce experience. Watch as the bottle you selected, gets signed and shipped in real-time.

Three Ships

Masters Collection

Role: Copywriter

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Med-Lemon

#WeCaughtTheFlu

When you're down for the count with the flu, you want revenge. So, we caught the flu, stuck it in a box, and live-streamed it during the biggest flu-infection week of the year. Just so you can get a bit of your own back.

Med-lemon

#WeCaughtTheFlu

Role: Creative Director, Copywriter

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Tiger Brands

Doom AI Gesture Banner

Bugs are annoying. But how do you translate that annoyance into a digital experience?

Tiger Brands

Doom AI Gesture Banner

Role: Creative Director, Copywriter

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Three Ships Whisky

Distillery Installation

To show how hard it is to make the world's best-blended whisky, we took the distillery to the people so they could try their hand at mixing their own blend, and then compare it to the world's best.

Three Ships Whisky

Distillery Installation

Role: Creative Director

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MTN

Cake Crush

When Africa's largest telecoms provider asks you to crush cake in order to win millions in prizes, you crush cake as much as possible.

MTN

Cake Crush

Role: Creative Director

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Orms

Email a camera

Film cameras are a dying breed, which makes selling film hard. But what if you could simply send your target market a new film camera? That's exactly what we did.

Orms

Email a camera

Role: Creative Director, Copywriter

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MTN

Sounds The Call

Rugby is undoubtedly our national sport, but many of the stories of the game that originally unified South Africa have been forgotten. From how Nelson Mandela and Steve Tshwete used rugby on Robben Island to unify the prison, to the struggles of Os Du Randt. And finally, Chester Williams, the Springbok who shifted the perception of a nation.

MTN

Sounds The Call

Role: Copywriter

Radio, Print, Outdoor, TV

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Med-Lemon

Now is a good time to feel better.

The flu or a cold can get you when you least expect it, but few believe it until it happens to them. So, we made a billboard that reminded you how easily you can get sick, and how easy it is to get better.

Med-Lemon

Now is a good time to feel better.

Role: Creative Director

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Mercedes-Benz

Test Drive

How do you test drive a Mercedes-Benz in a print advert? Well, with clever mobile integration.

Mercedes-Benz

Test Drive

Role: Copywriter

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Good Hope FM

Mobile Band

A radio promotion with a difference. In order to win the latest copy of Band Hero, you had to create a band. Find some band members, and practice just like a real band.

Good Hope FM

Mobile Band

Role: Creative Director, Copywriter

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Medal Paints

Vampire

The judgement of your neighbours when you repaint your house in one of Medal Paint's new colours can be daunting. But it needn't be.

Medal Paints

Vampire

Role: Copywriter

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Medal Paints

Grim

The judgement of your neighbours when you repaint your house in one of Medal Paint's new colours can be daunting. But it needn't be.

Medal Paints

Grim

Role: Copywriter

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Medal Paints

Apocalypse

The judgement of your neighbours when you repaint your house in one of Medal Paint's new colours can be daunting. But it needn't be.

Medal Paints

Apocalypse

Role: Copywriter

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Medal Paints

Breathe Easy

When you paint your house, the dangerous fumes that comes off your wall is now the least of your worries.

Medal Paints

Breathe Easy

Role: Copywriter

Integrated

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adidas

#allinPirates

Orlando Pirates is more than a football club. For generations, it's been the backbone of Orlando, Soweto. To launch their new kit, we needed to bring the fans back to the black.

adidas

#allinPirates

Role: Creative Director, Copywriter

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Tiger Brands

Doom

The more you know about bugs, the less you’ll like them. They're creepy. Every bug fact you learn reminds you just how much you don't want them in your home.

Tiger Brands

Doom

Role: Creative Director, Copywriter

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Oude Meester Brandy

A Master's Journey

Getting to the top isn't easy. That's why we have mentors to help us along the way. Idris Elba has achieved it all, so who better to teach you. From mobile experiences to live events and digital platforms, we wanted to inspire you to start your journey to mastery.

Oude Meester Brandy

A Master's Journey

Role: Creative Director, Copywriter

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22Seven

#Sorry

Money has f*cked you more than you realise. Poor decisions were made on both sides. But when does it ever apologise?

22Seven

#Sorry

Role: Creative Director, Copywriter

About

Based in London, United Kingdom, I am an Integrated Creative Director from South Africa. Over the years I've been lucky enough to win some awards and been privileged enough to have judged some here and there too.

I've worked with some of the world's largest brands and at agencies such as DDB, BBDO, VML and TBWA. As an integrated creative I've conceptualised through-the-line campaigns, activations, installations and digital campaigns for clients. Below are some of the award shows I have been privileged enough to be featured at.

Awards

  • Art Directors Club
  • A' Design Award and Competition
  • Loeries
  • Ad of the Year
  • Loeries
  • Bookmarks
  • Cannes shortlist

Judged

  • Loeries
  • FWA
  • Ad of the Year
  • Bookmarks

Clients Worked On

adidas, Unilever, Mercedes-Benz, Johnson & Johnson, Honda, VISA, Lexus, Nissan, Pedigree, Whiskas, Snickers, Aquafresh, MTV, Huawei, Pizza Hut, General Motors, Kent Cigarettes, SNUS BAT, GlaxoSmithKlyne, Old Mutual, Medal Paints, SANBS, MTN, Hunter's Dry Cider, Three Ships Whiskey, Oude Meester Brandy, Nigerian Breweries, African Bank, Tiger Brands, Telkom, Nissan, MTN, Reach for a Dream, Vodacom, Standard Bank.

Contact me

Currently residing in

  • London, United Kingdom

Connect with me